The ability to increase new user retention by two percent, coupled with a 43% in thankful exchanges, could correlate to not only increased sustained web traffic, but also to a more resilient community.
We also think that it matters that people, when they are thanked via a button like this, proceed to use the button to thank others.
Humans are social creatures. Research on gratitude has found that, when your brain recognizes that someone has done something nice for you, it reacts with gratitude to motivate you to repay them and others. Gratitude signals the "interpersonal warmth of the expresser, [which prompts] investment in the burgeoning social bond." (Williams, L. A., & Bartlett, M. Y., 2015)
We would like to see more research on whether this increased gratitude has more direct, measurable effects on community cohesiveness and resilience to anti-social behavior.