This counts, and relays back to the user, the number of distinct users who have seen a post or comment that user has made.

Different methodologies to count views could be used by different platforms, so long as they are consistent within the platform.

This view meter must be clear and distinct from other social metrics relayed back to users, such as the number of upvotes/likes, shares/retweets, &c.

The Prosocial Design Network suspects that this intervention could accomplish the following:

• People will compose their own posts/comments with more care because they realize how big their audience really is
• People will respond less to trolls who have gotten comparatively few views

On social content, whenever a comment or post displays how many likes, reacts, or shares it has, it should also display how many people have viewed it— at a glance.

Researchers from Facebook combined survey and large-scale log data to examine how well users’ perceptions of their audience match their actual audience on Facebook. They found that social media users consistently underestimate their audience size for their posts, guessing that their audience is just 27% of its true size.

According to researchers from Facebook: "Users have scarce information about who actually sees their content, making their audience seem invisible and difficult to estimate." this can lead to over-disclosure and a lack of self-censorship.