Sustaining Exposure to Fact-checks: Misinformation Discernment, Media Consumption, and its Political Implications

Jeremy Bowles, Kevin Croke, Horacio Larreguy, John Marshall, and Shelley Liu

Summary

Abstract

Exposure to misinformation can affect citizens’ beliefs, political preferences, and compliance with government policies. However, little is known about how to reduce susceptibility to misinformation in a sustained manner outside controlled environments, particularly in the Global South. We evaluate an intervention in South Africa that encouraged individuals to consume biweekly fact-checks—as text messages or podcasts—via WhatsApp for six months. The intervention induced substantial consumption and internalization of fact-checks, while increasing participants’ ability to discern political and health misinformation upon exposure—especially when consumption was financially incentivized. Fact-checks that could be quickly consumed via short text messages or via podcasts with empathetic content were most impactful; short messages further increased government approval and compliance with COVID-19 policies. Conversely, we find limited effects on news consumption choices. Our results demonstrate the benefits of inducing sustained exposure to fact-checks, but highlight the difficulty of shifting broader media consumption patterns.

Journal

Media Consumption, and its Political Implications

Digital Object Identifier (DOI)

Cite This Paper

Bowles, J., Croke, K., Larreguy, H., Marshall, J., & Liu, S. (2023). Sustaining Exposure to Fact-checks: Misinformation Discernment, Media Consumption, and its Political Implications. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4582703

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